The latest statistics from the CTIA (The Wireless Association) indicate that roughly 292.8 million Americans are now using mobile phones and this number is on the rise. “We have to be prepared to communicate with consumers in the format that they feel most comfortable using,” said Steve Calcagni, President of Calcagni Associates Real Estate, as he announced the company’s launch of their new Sign Rider Mobile Texting initiative.
“Signs continue to be one of our best marketing tools. We receive calls every day from potential home buyers who have either driven past a property or are sitting in front of it and they want more information,” said Calcagni. “We’re now going one step further and giving the consumer what they want – information in real time, just by texting the unique mobile code that’s on the sign. Within seconds the consumer receives a text message on their phone with details about the property including price, photos and how to contact the listing agent. It’s a great tool, because the new mobile texting riders provide more exposure for our sellers and an interactive experience for the consumer.”
The announcement of Calcagni’s new mobile texting program comes on the heels of the company’s recent launch of a mobile enabled version of Calcagni.com. The newly mobile website provides home buyers with the ability to search for properties using search criteria or by simply activating a GPS search feature. “It’s very intuitive and we’re excited to be the first real estate company in our area offering buyers and sellers a complete mobile marketing platform.”
Calcagni Associates has offices in Cheshire, Wallingford and Hamden, and is a fully diversified real estate agency offering residential properties, new construction, land consulting and commercial properties. All Calcagni offices provide a range of real estate services including market analysis, appraisals, residential foreclosures, property management and relocation services.
To learn more about our services,visit www.calcagni.com
